Connect Digital Advertising Dollars to Actual Revenue
Edge.BI connects all your digital advertising channels with your CRM lead and sales data, to close the loop of expense vs. income. This advanced Business Intelligence platform offers unparalleled analysis capabilities including slice and dice, sorting, merging, grouping and filtering across channels, mediums, ads, countries, topics, languages and more. It offers a suite of tools for both campaign managers and executives that help optimizing return on advertising spend and gain market insights. In a nutshell, Edge.BI provides you guidance on where to put your next ad dollar. Edge.BI supports, via API, the following advertising channels:
- Google search
- Google display
- Facebook ads
- Custom Data Import
In addition, Edge.BI supports a multitude of back-office / CRM channels, among them Salesforce, with a seamless, 1-click integration functionality.
Edge.BI is delivered as SaaS, and supported by Seperia, a leading online marketing agency in Israel.
- Full control of online marketing spend, in high granularity
- Alert system providing daily alerts on required action items, in all granular levels of the accounts
- 90% reduction in time spent preparing data and reports. Run even the most sophisticated analyses at the speed of the internet
- Empowering online marketing teams; eliminating tedious Excel / SQL routines and allowing them to focus on what really matters: optimization and results.
- Fully customized views – creating a single “organizational truth”, fully aligned with company’s internal terminology.